Partnered directly with the founder as the sole design lead, systematising and developing the existing brand across its application. I built structure into the identity and contextualised it for every print and digital touchpoint, and worked with the head of marketing to plan content across print and social timelines, keeping output consistent and on schedule. A seasonal system sat at the core, with rotating colour palettes and visuals that kept the brand feeling current rather than fixed. Alongside the digital and motion work, I art directed the Spring/Summer 2018 campaign shoot with an external agency, taking it from concept through to delivery.