Directed and executed the spatial identity for Gamma’s Dreamforce 2026 booth via agency partner Multiply. I adapted Gamma’s brand system across large-format booth graphics, printed materials, and event collateral. To set the activation apart, I developed a bespoke hand-drawn illustration style and a suite of custom posters reinterpreting template generation through iconic historical art movements. Taking full ownership from preliminary sketch to production-ready artwork, I balanced agency direction with client requirements across every surface.