ARFAN RASUL

︎     I am a graphic designer and creative based in London. Currently I am freelancing and looking for new opportunities.
          I graduated from Ravensbourne University, North Greenwich, with a BA (Hons) in Graphic Design. I have previously studied at City of Glasgow College and the Ealing Institute of Media.
          I’ve been fortunate enough to have worked at some brilliant workplaces over the past few years; most notably SEGA, BCW and Lola’s Cupcakes.


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︎ LinkedIn

︎ Spotify
Culthread

Requested by CAL Social, this was a visual designed to complement a new blog by a London based store.
         The article itself referred to Culthreads introduction and new use of recycled vegan leather. The discussion began from the discovery by team members of the material in the Shanghai to testing and finishing, and finally environmental impacts and use in clothing.

Studio: Self-Initiated
Year: 2021

︎ Digital, Art Direction



OPPO

I was brought onto this particular project because of my background in editorial design and digital illustrations.
          I worked alongside The Head of Content at Make Honey and Oppo on this piece of storytelling which came in the form of an infographic showcasing the design process of the device.
          The Find X3 Pro is Oppo’s new flagship phone for 2021. One of its most striking visual details is the camera curve on the rear side of the device.

Studio: Make Honey
Year: 2021
︎ Digital, Art Direction



Make Honey

This design task acted as both an introduction to myself and a design pitch in terms of branding and deck design. 
          My approach to the Make Honey brand was to maintain existing elements and supplement those with new ones, alongside a new secondary colour palette.

Studio: Self-Initiated
Year: 2021
︎ Digital, Identity, Art Direction



Pupil

My focus was primarily on creating assets for the Pupil brand whilst supporting the Spec and Stak brands.
          I was fortunate enough to take ownership of the brands alongside the lead designer, giving me freedom conceptualising and creating new assets whilst iterating and developing existing ones.
          While my role was that of a designer I also balanced it out with marketing duties and a little bit of copywriting when it came to social media.  


Studio: Pupil
Year: 2019 - 2020
︎ Print, Digital, Packaging, Identity, Art Direction


BASK

Kickstarter inspired project, focusing on reviving print and books via subscription based service. 
            It is designed and conceptualised to work in a similar way to Netflix and LoveFilm in terms of book by mail subscription service.

Studio: Self-Initiated
Year: 2016 - Ongoing
︎ Digital, Identity, Art Direction