Supported the product, sales and customer experience teams across launches, rebrands, print and digital collateral, and the app and website. I built a new design system covering both B2B and B2C, including components, type scale and templates, and refined the brand guidelines to match current business objectives. I also migrated the organisation from Google Slides to Figma, standardising master slides and components so non-designers could produce on-brand output with minimal guidance.