YCN Royal Opera House
The conceptual thinking behind the ‘Look Closer’ campaign stemmed from the simple observation that opera as an art form represents individuals and their respective stories.
I wanted to directly engage with the audience so that anyone through Instagram can take a photograph with the hashtag ‘#RoyalOpera’. This would then lead to their photograph being audited and selected by The ROH to be used in a poster design depicting the opera which matches the imagery.
The conceptual thinking behind the ‘Look Closer’ campaign stemmed from the simple observation that opera as an art form represents individuals and their respective stories.
I wanted to directly engage with the audience so that anyone through Instagram can take a photograph with the hashtag ‘#RoyalOpera’. This would then lead to their photograph being audited and selected by The ROH to be used in a poster design depicting the opera which matches the imagery.
Studio:
Self-Initiated
Year: 2016
Year: 2016
︎ Print, Digital, Identity, Art Direction
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