Arfan Rasul
Design +
Art Direction
Royal Opera House
The conceptual thinking behind the ‘Look Closer’ campaign stemmed from the simple observation that opera as an art form represents individuals and their respective stories.
I wanted to directly engage with the audience so that anyone through Instagram can take a photograph with the hashtag ‘#RoyalOpera’. This would then lead to their photograph being audited and selected by the ROH to be used in marketing collateral.
The conceptual thinking behind the ‘Look Closer’ campaign stemmed from the simple observation that opera as an art form represents individuals and their respective stories.
I wanted to directly engage with the audience so that anyone through Instagram can take a photograph with the hashtag ‘#RoyalOpera’. This would then lead to their photograph being audited and selected by the ROH to be used in marketing collateral.
Studio:
YCN
︎ Print, Digital, Identity, Art Direction
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