Images


Notes

Many of these stories are relatable to us; as they can range from agreements, discussions, family problems, etc

Opera can easily lend itself well to complicated situations or life stories because it is relatable; as such I chose this theme as the foundation of my campaign

YCN: ROH


The conceptual thinking behind the ‘Look Closer’ campaign stems from the simple observation that opera as an art form represents individuals and their respective stories.

I wanted to directly engage with the audience so that anyone through Instagram can take a photograph with the hashtag ‘#RoyalOpera’. This would then lead to their photograph being audited and selected by The ROH to be used in a poster design depicting the opera which matches the imagery.