Arfan Rasul
Design +
Art Direction
SODA ~ School of the Digital Age
I experimented with different layouts and paper sizes coming up with new concepts in the form of print materials that would be given out at the SODA pop-up shop in Selfridges, London.
I decided to re-imagine the current template and change the design to correspond to the time of the year, particularly if there was a seasonal event or holiday. This would mean that designs and layouts would be constantly changing and evolving.
I experimented with different layouts and paper sizes coming up with new concepts in the form of print materials that would be given out at the SODA pop-up shop in Selfridges, London.
I decided to re-imagine the current template and change the design to correspond to the time of the year, particularly if there was a seasonal event or holiday. This would mean that designs and layouts would be constantly changing and evolving.
Studio: Soda Says
︎ Print, Digital, Identity, Art Direction
![]()
![]()
![]()
![]()
