Arfan Rasul

  Design +
Art Direction


SODA ~ School of the Digital Age

I experimented with different layouts and paper sizes coming up with new concepts in the form of print materials that would be given out at the SODA pop-up shop in Selfridges, London.

I decided to re-imagine the current template and change the design to correspond to the time of the year, particularly if there was a seasonal event or holiday. This would mean that designs and layouts would be constantly changing and evolving.

Studio: Soda Says

︎ Print, Digital, Identity, Art Direction