ARFAN RASUL

︎     I am a graphic designer and creative based in London. Currently I am freelancing and looking for new opportunities.
          I graduated from Ravensbourne University, North Greenwich, with a BA (Hons) in Graphic Design. I have previously studied at City of Glasgow College and the Ealing Institute of Media.
          I’ve been fortunate enough to have worked at some brilliant workplaces over the past few years; most notably SEGA, BCW and Lola’s Cupcakes.


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Images


Notes


1 I enjoyed working with the graphical elements used by SODA that were originally created for them by Pentagram

2 Whilst much of my time was spent designing, I also consulted the copywriter on how the brand should be applied on social media channels



SODA
~ School of the Digital Age


I was brought on to essentially re-focus the brand and apply its identity on to various forms of print, as well as refine existing digital content and materials.

I experimented with different layouts and paper sizes coming up with new concepts in the form of print materials that would be given out at the SODA pop-up shop in Selfridges, London.  I decided to re-imagine the current template and change the design to correspond to the time of the year, particularly if there was a seasonal event or holiday. This would mean that designs and layouts would be constantly changing and evolving.