1 I enjoyed working with the graphical elements used by SODA that were originally created for them by Pentagram

2 Whilst much of my time was spent designing, I also consulted the copywriter on how the brand should be applied on social media channels

~ School of the Digital Age

I was brought on to essentially re-focus the brand and apply its identity on to various forms of print, as well as refine existing digital content and materials.

I experimented with different layouts and paper sizes coming up with new concepts in the form of print materials that would be given out at the SODA pop-up shop in Selfridges, London.  I decided to re-imagine the current template and change the design to correspond to the time of the year, particularly if there was a seasonal event or holiday. This would mean that designs and layouts would be constantly changing and evolving.